Pure Fishing

CONTEXT

Kyle collaborated with Pure Fishing, a leading holding company in the fishing industry, to create extensive image libraries for their iconic brands, Abu Garcia, Fenwick, and Ugly Stik. Working alongside a talented team led by Tommy Penick and Pure Fishing’s marketing team, Kyle traveled across the country to capture the spirit of outdoor adventure and angling.

APPROACH

From serene lakes and rushing rivers to rugged coastlines, each location was chosen to highlight the performance and reliability of these world-renowned fishing products. The shoot involved a mix of lifestyle and action photography, with stills cameras and drone photography Kyle and the team were able to showcase the gear in real-world use by passionate and professional anglers.

RESULTS

The resulting imagery has been instrumental in shaping the visual identity of Abu Garcia and Ugly Stik, appearing in advertising campaigns, social media, and marketing materials. This project reflects Kyle's ability to deliver high-quality visuals that connect with outdoor enthusiasts
while reinforcing brand authenticity.