Visit Harrisonburg
CONTEXT
Kyle partnered with the marketing team at Visit Harrisonburg to create a vibrant image library showcasing the charm and diversity of “The Friendly City.” The project focused on capturing Harrisonburg’s unique blend of cultural attractions, outdoor recreation, and community spirit to position it as a must-visit destination in the Shenandoah Valley.
APPROACH
The shoot highlighted key experiences, including the city’s thriving arts scene, farm-to-table culinary offerings, and proximity to outdoor adventures like hiking and cycling. By blending lifestyle photography with scenic visuals of Harrisonburg’s picturesque downtown and natural landscapes, the imagery painted a comprehensive picture of what makes the city special.
RESULTS
The resulting image library serves as a cornerstone of Visit Harrisonburg’s marketing strategy, utilized across all platforms, including social media, digital campaigns, and print advertising. This collaboration underscores Kyle's expertise as a commercial photographer and tourism photographer, creating compelling visuals that connect audiences to the heart of a destination.
at a glance
Role -- Stills
Days – 3
Crew -- 2
Locations -- 6
Client crew – 4
Talent – 10+
Macaroons eaten – 13
LOCATION
GALLERY
