Visit Richmond

CONTEXT

Kyle collaborated with the marketing team at Visit Richmond to create a stunning image library centered around the James River. This project came to life after Richmond, Virginia, was named the top river town in the United States, focusing on showcasing the river’s unparalleled beauty and its integral role in the city’s identity.

APPROACH

The shoot featured a blend of aerial drone photography, underwater photography, and lifestyle imagery, highlighting the James River’s dynamic landscapes, recreational opportunities, and connection to the community. From serene paddleboarding scenes and dramatic aerial views of the rapids to underwater captures of kayakers in action, every image reflected the vibrancy and allure of Richmond’s riverfront.

RESULTS

These assets now play a pivotal role in Visit Richmond’s marketing campaigns across digital, social, and print platforms, emphasizing the city’s unique standing as a premier river destination. This project exemplifies Kyle's ability to combine technical skill with creative vision to produce captivating visuals that celebrate the natural world.