Franchi Firearms

CONTEXT

Kyle partnered with the marketing team at Beretta Holdings Company to create a compelling image library for Franchi Firearms. This project spanned diverse locations across the United States, capturing the brand’s premium firearms in authentic outdoor settings.

APPROACH

The shoot focused on highlighting the craftsmanship and reliability of Franchi Firearms, featuring dynamic action shots, lifestyle imagery of hunters and sports shooters, and detailed close-ups of the products. By incorporating breathtaking landscapes and real-world use scenarios, the visuals reflect the brand’s commitment to quality and performance in the field. Franchi was keen on using Kyle because his wide network of friends that love the outdoors. Most of these shoots were produced by Kyle from cradle to grave.

RESULTS

The resulting image library has been utilized extensively across all marketing platforms, including advertising campaigns, social media, and print materials. This collaboration showcases Kyle's expertise in delivering impactful visuals that resonate with outdoor enthusiasts and elevate brand identity.